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Frenger International has advised global marketing and publishing services group, Altavia SA, on its acquisition of leading retail and shopper marketing agency HRG UK Ltd.
This acquisition forms part of the French-owned group’s expansion plans in the UK.
Under the terms of the agreement, the deal will see HRG’s co-founders and existing directors retain the day-to-day running of the agency, with key Altavia personnel joining the HRG board of directors. HRG is a multi-award winning independent shopper agency specialising in seamless creative thinking, in the aisle and out-of-store. The acquisition adds HRG’s extensive strategic and creative capabilities to Altavia’s existing global expertise, which sees it provide retail communications to some of the world’s most important brands and retailers.
For this transaction, which represents the fourth successful transaction for Frenger International in 2014, the M&A team was led by Jean-Noel Mermet and with the assistance of Nicolas-Pierre Baume.
Jean-Noel Mermet says “We are delighted to have advised Altavia on this strategic transaction which highlights Frenger international’s ability to identify attractive acquisition opportunities for its clients in the UK market”.
Altavia is an international French group offering Marketing and Publishing Solutions to clients operating mainly in the Retail Sector. Founded in 1983 by Raphael Palti the group now employs over 1000 people across 23 countries in Europe, China, Japan and South Korea. In 2013 Altavia generated sales of over €580 million from more than 300 clients.
Frenger International Ltd, a Mergers & Acquisitions boutique specialized in the initiation and management of cross-border acquisitions for its clients. Based in London since 1983, Frenger International has completed more than 60 transactions on behalf of French and British acquirers across many sectors.