References

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Sweaty Betty

Sectors : Leisure clothing

I have no reservations in recommending Frenger. Their work is of the highest standards and they showed that they are committed, resourceful, supportive and flexible in terms of the package of services they provide

Simon Hill-Norton,
Chief Executive,
Sweaty Betty

Sweaty Betty Chain of women’s leisure clothing stores

We were introduced to Sweaty Betty through their auditors. At that time, they were establishing their UK business, aiming to build a chain of women’s leisure clothing stores in the wider London area.

Frenger’s role

Sweaty Betty only had in place a part-time accounts processing assistant and a couple of stock control/logistics staff. They weren’t large enough to employ their own financial or management accountant and asked Frenger to fulfil a more senior financial management role.

Our role was firstly underpinning the internal controls of the business and secondly producing management and financial accounts to help the Company grow profitably. We were also asked to prepare detailed annual budgets, by store and month, and a three year plan on the same basis.

After expansion and significant investment in the business, and more stores planned, the decision was taken to strengthen the in-house Finance resources. A Finance Director was recruited with Frenger assisting in the training of that appointee.

Conclusion

Over the course of three years, the business has grown to a profitable level and now employs additional accounting staff including its own Finance Director. Frenger remain on hand to help the client should they need any further assistance in the future.

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