How we can help with Export Promotion:
Sector/Country briefing and market research
Companies need to assess the market size and potential for their products or services, the competition’s pricing structure and market share, and any regulatory issues, etc.
It is an important step for companies, and the approach needs to be tailored according to each company’s experience of the target market and the sector.
Identification of commercial or strategic partners
Frenger has vast experience in partner or acquisition target search. We understand the expectations of the company and can precisely define the characteristics of the partners or targets sought.
We have at our disposal very powerful in-house databases (with more than 138,000 European companies) and access to external databases covering all European markets and sectors.
Our methodology is to directly approach the companies or sometimes individuals (sales agents) selected, to ensure that they match the profile provided by our clients. It is an ongoing screening process that allows us to present our clients with qualified potential partners that correspond to the specifications.
Our service includes organisation of meetings with these potential partners and if required we can also attend to facilitate discussions and future follow-ups.
Organisation of trade missions and one-to-one meetings
Similarly to partner search, we start by defining the expectations and the profiles of the potential business partners or customers sought.
We research a long list of prospects that we analyse carefully to make sure that they fit the brief provided by our client. We contact the short-listed prospects by phone, email or LinkedIn to present the opportunity and generate interest for an exploratory meeting. This phase is key to the success of the project and is conducted in-house by our experienced consultants.
We organise meetings with these potential partners and if required we can also attend to facilitate discussions and future follow-ups.